What makes something an instinctive choice?
Most of us like to think that we are more or less logical and that our decisions are predominantly rational. However, over 80% of our decisions are emotional and scientists now know that emotions change the way the human mind and its cognitive system operates. So not only are most of our choices emotional, those that aren’t are still governed by emotion.
When we interact with products and services, they communicate with us continuously - what we see, hear, touch, taste and smell can all evoke emotional responses. To become an instinctive choice your products and services must communicate through the right channels to evoke the emotional responses your customers want to experience.
The good news is that your customers' emotional responses and their causes can all be measured. As a result you can ensure your products and services incorporate the necessary characteristics to ensure they become an automatic, instinctive choice.
Our core area of expertise is Instinctive Choice Modelling™ and we provide consultancy in all aspects of the design, development and production of products and services. Contact us to arrange a diagnostic test of your product or service's emotional appeal and gain insight into customers' and potential customers' decisions.