What we do ...
Instinctive Choice Modelling™
Our groundbreaking approach, based on Kansei Engineering, provides a scientific methodology which enhances the design processes for both products and services. By analysing customers’ emotional responses and ensuring that their experiences with services and products are emotionally desirable and fulfilling you will be placing the customer at the heart of your development processes. With services and products designed and engineered to connect with the customer on an emotional basis, “emotional differentiation” and "instantaneous emotional appeal" is automatically built in. Connecting with customers in this way leads to developing emotionally targeted products and services as well as increased customer loyalty.
The Instinctive Choice Modelling™ tools:
Customer Glue™ for service and product design
Emotional Benchmarking™ what customers really feel about you and your competitors
Emotional Gap Analysis™ the difference between what you feel and what your customers feel
Emotional Profiling™ to understand customers on an emotional level
Preference Prioritiser™ to reveal unconscious preferences
Web Glue™ for website design
Other Services
By engineering the emotional appeal of a product or service you will be making an emotional promise to the customer, a promise you must fulfil. Delivering on this promise means getting everything right in terms of functionality, usability, quality, cost and lead time. This is about style and substance! We offer a variety of services to help get the substance right, based on our diverse experience and expertise which includes industrial statistics, Lean, Six Sigma, Design for Six Sigma, process improvement, knowledge transfer and innovation.