What we actually do ...
Instinctive Choice Modelling™
Our groundbreaking approach, based on Kansei Engineering, provides a scientific methodology to answer questions that until now remained unanswerable. By analysing customers’ emotional responses and ensuring that their experiences with services or products are emotionally desirable and fulfilling, Instinctive Choice Modelling™ tools provide a new way to connect with your customer. With services and products designed and engineered to connect with the customer on an emotional basis, “emotional differentiation” is automatically built in. Connecting with customers in this way leads to longer term relationships and market share growth.
The Instinctive Choice Modelling™ tools:
To get the most out of this approach you need to have an honest service or product that meets all of the functional requirements of the customer, is competitive on price, provides quality comparable to your competitors and is delivered on time.
Other Services
If you’re not ready to get the best out of Instinctive Choice Modelling™ at this stage, we offer a variety of services based on our diverse expertise which includes industrial statistics, Lean, Six Sigma, process improvement, knowledge transfer and innovation.
Data Insight
We help you to get the most out of your process and customer data. We answer two basic questions: are you collecting the right data; are you getting the most out of your data. Having the right data can drive a business; if it is reliable, available at the right place, right time and in the right format.
Continuous Improvement
Your products and services need to deliver on time, cost and quality whilst meeting all of the functional requirements of the customer. Our interventions pinpoint areas for improvement and in many cases provide a solution. As the name suggests this is not a one off activity and you may need to develop in-house capacity to sustain and build on the gains.